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Thirsty for sustainability. Hungry for innovation

This Thirstday @Bridgeneers, get ready to wake up to ‘Why innovation fails’.

And how on earth did Leuven become the second ‘most liveable small cities’ in the world? (But who are we to argue with the undisputed Monocle Magazine?)

When you think about innovation and technology, you're probably thinking robots and Elon Musk. But not once successful companies like Kodak or Nokia. Ironically, Kodak actually invented the first digital camera back in 1975, except at the time, film was the company’s golden egg and executives were hesitant to change.

Who better to help us understand ‘Why innovation fails’ than Living Tomorrow’s CEO, Joachim De Vos, the visionary who founded TomorrowLab, an innovation and strategy consultancy who specializes in developing future scenarios, dynamic strategies and alternative business models.

We know that companies are in a constant need of new ideas. Ideas that can generate successful products, services and processes or profitable business models. But Joachim says that success always involves a bit of luck. Because innovations fail more often than they succeed. So, how can one avoid the pitfalls and the most common mistakes in an innovation process? With luck, you might be able to walk away with a better understanding of the technological evolution - dare we say, of the next ten years?

Here’s where “Why Innovation fails” comes in handy - with 7 keys to help us better navigate tomorrow. The book also promises to translate all these insights into a concrete approach to build future-proof, successfully innovative companies and organizations.

But innovation. It knows our fear. Because experiencing the new can be uncomfortable… and scary.

That’s why we don’t like thinking too much about some of the world's biggest challenges, like poverty, energy and climate change. But in order to live well, we need the world to do well. We need more sustainable innovation.

More than 170 different nationalities call Leuven home, including Maki our endangered mascot.

But the city of Leuven has a different kind of mascot. It’s the mayor, Mohamed Ridouani who is leading the way. Mohamed defines innovation as improving the quality of life. Something we do with, and for everyone. He prizes working with residents, organisations, businesses, and knowledge institutions, rather than individual means. He also believes in not shying away from societal issues. Collaboration, knowledge sharing, empowering citizens, and not excluding “the other” are all needed ingredients for prosperous cities. This is sustainability with a purpose.

To remain successful, it is important that organizations and cities can adapt to life’s pressures and preferably stay one step ahead of these changes. What can and should we expect in the future? Joachim suggests, using both facts and fantasy. Anticipate and invent. It is crucial to look to the future in the right way, to embrace uncertainty, to seize opportunities and to recognize threats in good time.

This Innovation Thirstday on the 1st of December 2022, we present something way better than any TEDx. For one night only, a rare sighting of: Mohamed Ridouani, Joachim De Vos and Lieven Van Gils. Come join us at our not-so-ivory Tower, but sign up quick!

Only while free tickets last!

Thirsty for more innovation - the sustainable way? Get in touch

Have a project in mind? Let’s get to work!