Search As Distraction, Search As Amusement. AI will be the perfect companion, with just the right words to “console, amuse, advise’. Expect to see a rapid rise in “emotional support chatbots”. But we should be more concerned about how we’re using AI to replace the world, more than how AI might be replacing us.
Instead of “googling”, Bing “replies”. ChatGPT "knows", "believes", and "thinks”, are ways of how we describe their responses, not as machines but as "characters”. The biggest shift is: we don’t seem to mind that chatbots are making stuff up and creating false realities. They can “express” emotional thoughts and have their own personality. Funnily, we’re not just enjoying talking to and about machines - but it’s become a new outlet for us to express, entertain and even “heal” ourselves.
Even Evan Spiegel, in Snapchat's chatbot endorsement is cautious: “My AI certainly makes plenty of mistakes, so you can’t rely on it for advice, but it’s definitely entertaining.”
Alex Furmansky of Magnetic Growth can already "imagine a platform where you can speak with the world’s greatest minds on demand. You could be speaking with the mind of Mark Cuban, Joe Dispenza, Gary Vee, Tony Robbins, or any other icon of our times."
Technology is very good at answering our desires, but it doesn’t address the root causes of societal problems, like poverty or depression. Therapy and love bots’ instantaneous ability to meet society’s “ills” is being promoted as humanity’s “cure”. It’s not that AI will replace us, but how we would use AI to replace the world.
AI tools are already used for brands. But what’s more human than a unique, and perhaps flawed personality? We could use Maki the lemur (our mascot) as a personalised onboarding service for clients.
1. If you were a fruit in the jungle, which one would you be and why? (This helps us understand your brand's unique flavour!) 2. Imagine your brand as a jungle tree: Are you a tall, sturdy baobab or a flexible, adaptable liana vine? (This helps us gauge your brand's adaptability and strengths!) 3. If you could form a lemur troop with other brands, which ones would you want in your circle and why? (This helps us understand your brand's ideal partnerships!)