Takeaway

AI has become another buzzword in marketing. Work out what’s snake oil and what isn’t. Be careful what you call “artificial intelligence”. Don’t overpromise what your algorithm or AI-based tool can deliver. Make sure you have an AI-BS check list.

So, what will happen next?

US lawmakers say: "AI tools like ChatGPT, Stable Diffusion and others being rapidly integrated into popular digital services should not be protected by Section 230.” This means companies could be open to a deluge of lawsuits if AI tools go awry."

So we need an AI-BS check list:

  • Are we exaggerating what our AI product can do? For instance, we’re already talking about machines as “sentient” conscious beings, not just making up pharmaceutical drugs.

  • Are we promising that our AI product does something better than a non-AI product? We need enough proof to back that up, otherwise we shouldn’t make that claim.

  • Does the product actually use AI at all? Just because you use an AI tool during product development doesn't mean the product itself is AI-powered. Be aware of this before you label your product as AI-enabled.

What might Bridgeneers do?

A simple but useful plugin for a city government that directs users to relevant resources. For example, a plugin to help users find local recycling facilities and public parks, or other services and initiatives like "leftovers for collection".

Have a project in mind? Let’s get to work!