Flanders. A great place to live. But going on holiday there? Well, would we not rather go for a weekend in the Champagne region?
Within the heart of Europa, and surrounded by other major travel magnets, it is not easy to persuade Flemings that ‘close by’ can be really great too. Yet, national tourism is a crucial source of income for the Flemish travel industry. Just try and keep that income up in a fiercely competitive industry, and when you know that a return flight to Barcelona will only set you back EUR 29.99. And then, all of a sudden, we were hit by the COVID crisis… Our biggest competitor was no longer Barcelona, but ‘staycation-at-home’.